Can we use the matrix without hiring Unfoldry?
Yes. It is designed to improve internal discussion. A company-specific assessment adds research, focused questions, evidence checks, and an independent recommendation.
Does the highest score always become the first project?
No. Confidence, dependencies, sequencing, and strategic timing can outweigh a numerical difference.
Should an opportunity assessment always recommend AI?
No. A conventional automation, process redesign, or decision not to build can be the better outcome.